Anita Ahuja from Delhi and her husband Shalabh are running this unique campaign. According to the published news of Canfolios, they make beautiful products with export quality from the reuse of plastic waste. Born in Bhopal and raised in Delhi, Anita Ahuja, the daughter of this freedom fighter, dedicated her entire life to serving society. Let’s find out how the business of making beautiful things from waste began…
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He started working for recyclers to innovate in life.
Seeing the plight of the rag pickers, he decided he would do something to improve their lives. So, he started a social enterprise under which he decided to collect plastic waste from rag pickers and make world-class handbags out of it. He had no plan to go into business, nor to do social service. With the goal of doing something new in life, he started working for the recyclers.
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NGO ‘Conserve India’ started collecting rubbish
One day Anita together with some friends and relatives like her decided to undertake some small projects in her area. She started an NGO ‘Conserve India’ and started collecting rubbish from all over the area under this project. The kitchen waste was separated from the collected waste and kept in a nearby park to be composted. From the beginning, she realized that she alone would not achieve anything, so she Anita also sought help in another colony. This was not the beginning of her to earn money.
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Started working with Resident Welfare Association with 3,000 people
The NGO Conserve India started the Resident Welfare Association with about 3,000 people. This association became a full-time commitment organization in 2002 with its own rights. For four years, Anita worked with rag pickers and realized that her standard of living was below the poverty level. She decided that she would work to improve the rag pickers’ standard of living. She got information about recycling technology from the internet and tried different things.
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First they weaved and made rugs
First she weaved and made rugs. But these products seemed very simple to look at, the work was too much and it was not economically practical and selling them was also becoming difficult. So he decided to develop plastic bags and he did well. He thought that he would first make artwork in a plastic bag and then put on an exhibition and then try to raise money. Her husband realized that Anita’s plan would not work. Shalabh prepared the plastic sheets on a large scale by machine. He get the artwork done on it by automatic machine and then put it on the exhibition.
30 lakh order found in a small booth
In 2003, Conserve India participated in the Pragati Maidan trade fair. He was given a small position by the Ministry of Textiles and received an order of 30 lakhs. Anita and Shalabh decided to take over the business as buyers were unwilling to take orders directly from the NGO. Recyclers had to go door to door to collect the plastic waste, but a small proportion remained and then a special colored plastic was needed to make the product. To do this, he contacted the junkers and began ordering plastic waste directly from the industry. Gradually, Conserve India became a brand name. The turnover reached Rs 100 crore in the year 2020.undefined
Tags: Becoming a successful entrepreneur, business news in hindi, success story, successful businesswoman, Women’s Success Story
PUBLISHED FOR THE FIRST TIME : May 17, 2021, 5:54 PM IST