This journey started from here…
Jaswanti Jamnadas, a resident of Mumbai, first laid the foundations of Lijjat Papad in 1959 along with his 6 friends. The intention of these seven women behind starting this was not to start an industry or make more money. Through this, she wanted to share her hand in her family’s expenses. Since these women did not have much education, they had to face many difficulties even to work outside the home. So these Gujarati women planned to make and sell papads, which they could make at home. Jaswanti Jamnadas Popat decided that she and Parvatiben Ramdas Thodani, Uzmben Narandas Kundalia, Banuben Tanna, Laguben Amrutlal Gokani, Jayaben Vithlani would start making papads. She was accompanied by another woman, who was given the task of selling papads.
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the business started with borrowed money
With a loan of 80 rupees, the women bought a papad making machine and also bought the necessary items to make papad. Initially, the women made four packages of papad and sold them to a trader. After this, the merchant demanded more papad from the women. After this, the women began to work day and night and sales quadrupled day by day. After this, the merchant asked to improve the quality of papad. At the same time, he also helped train these women on account management, marketing, etc. This group of these seven women became a cooperative system. Needy women over the age of 18 joined this. Lijjat Papad’s business had given her an annual income of 6,196 during that time and soon, thousands of women joined.
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billion rupees turnover
Lijjat Papad has been awarded the Economic Times Business Woman of the Year Award in 2002, the Country’s Best Cottage Industry Award in 2003, and the Brand Equity Award from the then President of the Country, Dr. APJ Abdul Kalam in 2005. Papad’s business, which started with a loan of Rs 80, is today a global business with a turnover of around Rs 100 million.undefined
Tags: business news in hindi
PUBLISHED FOR THE FIRST TIME : April 15, 2021, 2:32 PM IST