Know who is Sandeep Kataria
An engineering graduate from IIT-Delhi, Kataria is XLRI’s 1993 PGDBM Batch Gold Medalist. She has 24 years of work experience. She has worked for Unilever, Yum Brands and Vodafone in India and Europe. Kataria was with the consumer goods company Unilever for 17 years. Before joining Bata India, she was a commercial director at Vodafone India.
In July 2017, Sandeep Bata joined India and two years later he was appointed president of the India region. Bata India’s profits doubled under Kataria’s leadership. Sales growth was also in double digits. He drew young people to him by introducing Bata in a new color and flavor. In 2019-20, Bata India’s net profit was Rs 327 crore and revenue was Rs 3053 crore.
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The first factory in India was opened before independence.
Bata King has long been a shoe manufacturer in India. Although it is a multinational company to say, but his heart is a Hindustani all. This brand entered the country today about 90 years ago. Bata had opened the first factory in Konnagar, West Bengal, which was later moved to Bataganj. After Bataganj Bihar, five factories were started including Faridabad (Haryana), Pinaya (Karnataka) and Hosur (Tamil Nadu). All of these places make cheap, comfortable, and sturdy shoes out of leather, rubber, canvas, and PVC. Bata is one of those shoe brands in India that has its own community of loyal middle-class customers.
Learn how Bata became the master of the hearts of the world
Bata is a company from the Czech Republic. It was started by Tomas Bata in 1894. The company came to India in search of rubber and leather. The company’s business started in Kolkata in 1939. The first shoe machine in the country was installed in Batanagar. Today India is Bata’s second largest market. Bata was listed in June 1973. Its initial public offering occurred at 30/share price. Bata has 1,375 retail stores in the country, employing 8,500 employees. This year, the company has sold 5 million rupees worth of shoes. The company has operations in 90 countries. It has a total of 30,000 employees and 5,000 stores. One million customers visit the company’s store every day.
Story from a bankrupt worker to owner
The Bata family, who live in a small town of Jlin in the European country of Czechoslovakia, have lived making shoes for many generations. Years passed between conflicts. The family’s fortunes changed in 1894 when their son Tomas dreamed big. He recruited his sister Anna and his brother Antonin as his allies in professionalizing the family industry. With great difficulty her brothers and sisters persuaded her mother and received $320 from her. After this, she rented two rooms in the same town, took two sewing machines on credit, bought raw materials through loans, and started her own business.
Work learned by becoming a worker in a shoe company.
Tomás G. After leaving his brothers’ business, Bata did not allow his frustration to overwhelm him and in just 6 years, he brought the work to such a state that now the workshop began to fall short. To increase the business, Tomás had to take out a huge loan. There also came a time when due to non-payment of loans on time, a bankruptcy situation occurred. In such a situation, Thomas and three of his employees learned to work for six months as laborers in a shoe company in New England. During this, he closely observed the workings of many companies and returned home after understanding their workings. Here he began to work in a new way. In 1912, Thomas employed 600 workers and provided work for hundreds in his homes. Established exclusive Bata stores, planning sales along with production.
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After the World War, Bata made tremendous progress and expansion with the formula of reducing prices. Bata’s shoe production increased some 15 times and spread to some 27 countries. India was also one of them. The retail chain of Bata stores also became successful, and hundreds of its franchises began to open. Meanwhile, Bata expanded the company by manufacturing products such as socks, leather goods, chemicals, tires, rubber goods, as well as shoes, thinking 50 years ahead. Now Bata Shu has established itself as a group and not just a company. Soon Bata became the world’s largest exporter of footwear. Tomas Bata built its headquarters in a building that is considered the tallest concrete building in Europe. On July 12, Tomás Bata, 56, died in a plane crash. Unfortunately, the accident occurred with his plane after it crashed into the chimney of one of his buildings.undefined
Tags: business news, success story
PUBLISHED FOR THE FIRST TIME : December 01, 2020, 10:05 IST