In the market, you will find many beauty products that describe themselves as 100% Ayurvedic, natural and organic. But how much power there is in their claims is not hidden from consumers. Realizing the shortcomings of the Ayurvedic beauty and personal care market, many startups have also joined this race in recent years. JUST HERBS is also one of them.
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started in 2013
In the year 2013, Aarush Chopra founded Just Herbs in Chandigarh. He first sold the products online and later opened outlets in Mumbai, Ludhiana and Chandigarh in view of the growing demand. If Aarush is to be believed, customers have embraced his business model based on safety, efficiency, and truthfulness, so he has been able to create a different identity for himself.
Here are the products
Just Herbs skin, hair, bath & body, lip and natural makeup products are 100% made in India. The company makes the products based on the comments of its customers through social networks and then launches them on the market. There are also JUST HERBS distributors in Southeast Asia and the Middle East.
Rs 10.76 crore raised in the Series A round
Roots Venture and Angel Investor understood the growing popularity of Just Herbs among consumers and the company secured an investment of Rs 10.76 crore in the Series A round. Just Herbs is working fast to grow its consumer base and this startup is looking forward to May this momentum continue.
(Harsh Verma, correspondent – CNBC Awaaz)
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Tags: business opportunities, money and business, New business, new business idea
PUBLISHED FOR THE FIRST TIME : January 20, 2020, 12:32 PM IST