- Netflix partners with Microsoft.
- Both companies will work together to create an affordable transmission plan.
- Microsoft will partner on Netflix’s ad technology and sales.
New Delhi. Netflix will work with Microsoft to launch cheaper subscription plans. In fact, Netflix is partnering with Microsoft to power its first ad-supported subscription offering. In this regard, Netflix said that Microsoft will be its partner in advertising technology and global sales. Netflix announced in April that it planned to launch a new ad support subscription. This subscription will be available to customers at a reduced cost.
The company announced a partnership with Microsoft on Wednesday, following a persistent refusal to run ads on the streaming video service for 15 years since its inception. Netflix announced three months ago that it would give up its resistance to commercials. The company had revealed that it lost 200,000 clients during the first three months of the year. This put pressure on the company’s budget amid stiff competition and rising inflation.
great day for microsoft
On this occasion, Microsoft President Web Anubhav Mikhail Parkhin said that it is a great day for Netflix and Microsoft. We are excited to introduce new premium pricing to our ecosystem of marketers and partners, while helping Netflix bring more choice to its customers.
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Low cost subscription plans will be available
At the same time, Netflix CEO Greg Peters said that in April we announced that we would introduce a new low-cost ad-supported subscription plan to customers in addition to our existing ad-free Basic, Standard and Premium plans. Today we are pleased to announce that we have selected Microsoft as our global ad sales and technology partner.
Netflix excited to work with Microsoft
Microsoft has the ability to meet all of our advertising needs. We are working together to create a new ad support offering. More importantly, Microsoft has demonstrated flexibility in both technology and sales over time. This is just the beginning, we have a lot to do, but our long-term goal is clear. Our goal is to offer more choice for customers and a premium TV brand experience for advertisers. We are excited to work with Microsoft as we bring this new service to life.
tags: microsoft, Netflix, indian netflix, Technology news, technology news in hindi
PUBLISHED FOR THE FIRST TIME : July 14, 2022, 09:43 IST