Let us tell you that in the last two years, the growth of your company has been more than 100 percent. While tea is the drink of choice in India, coffee is also slowly becoming a popular choice. In such a situation, this is the right time to bring new flavors and formats.
It started like this-He initially raised Rs 12 lakh from his and his family’s savings to build a setup like Sleepy Owl. His business started to grow rapidly thanks to Rs 3.5 crore funding from partner DSG. Sleepy Owl has currently reached over 25 thousand customers. With 100% year-over-year growth, Sleepy Owl aims to grow its retail store presence from the current 100 stores to 1,000 within two years. The company has a future plan to become a unique brand in people’s homes and offices. That’s why the company is working to bring new flavors.
To increase its reach, Sleepy Owl works across B2B and B2C platforms to bring its product to customers. The company also sells projects on Amazon along with its website. In addition to delivering its products directly to cafes and restaurants for B2B, the company also links with the corporate office to create brand equity from every angle. Sleepy Owl is currently having a pop-up presence at KPMG, Comic Con. In retail, Sleepy Owl is present in local commercial stores along with large retail stores such as Foodhall, Modern Bazaar.
This is how Tasty Coffee is prepared- Sleepy Owl uses Arabica beans to brew cold brew coffee. Farm-fresh beans are ground and brewed for 20 to 24 hours to make cold instant coffee. The specialty of Sleepy Owl Coffee is that no heat is used to make it. Due to this, both the bitterness and the acidity of the coffee are significantly reduced and the taste of the coffee comes out better. The company delivers coffee to customers in two types of packaging, self-brewed and ready-to-drink.
entryThe company’s revenue comes from these many platforms, although it contributes 60-70 percent from the online model. To increase brand loyalty, the company has also started a subscription model, in which coffee is delivered every 7 or 15 days. The company’s unique name and special packaging have also played an important role in product differentiation. undefined
Tags: startup ideas, success story, successful businessman
PUBLISHED FOR THE FIRST TIME : October 01, 2020, 10:09 IST